Communication experts, leadership and policy specialists and advocates for business.

True North draws upon unrivalled combined experience working at the most senior levels of national government, global businesses and media outlets. 

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Whether you are seeking impactful communications campaigns, effective external engagement strategies or advice on the complex public policy environment, True North’s advisors are the best in the business.

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Insights & news

Andrew Liddle

Senior Advisor

29 August 2023
Scotland’s Tax Conundrum
More than half (54 percent) of people in Scotland believe they do not get value for money from public services, despite having the highest income tax burden in the UK. According to a new poll for strategic advisory firm True North, just over a quarter (28 percent) of people believe the level of personal tax in Scotland provides value for money in public services.
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  • Insight & Analytics
  • Polling
  • Tax

Fergus Mutch

Managing Partner

25 August 2023
Vote of confidence for North Sea
The Scottish public backs the awarding of new North Sea oil and gas licences by more than a two to one majority, according to a new poll published today by advisory firm True North. Prime Minister Rishi Sunak visited the North East of Scotland to make the announcement last month, in a drive to slow decline in domestic production of oil and gas during the UK’s transition to net zero.
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  • North Sea
  • Oil & Gas
  • Polling

Dr Eilidh Whiteford

Senior Advisor

17 August 2023
Unpicking GERS
The annual publication of the Government Expenditure and Revenue Scotland figures (GERS) brought an all-too predictable flurry of headlines earlier this week, accompanied by equally predictable and wildly polarised interpretative spin.
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  • Events
  • Public Affairs
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